Behind the campaign: 90's

It’s no secret we love taking inspiration from archives of decades past. One we’ve been having a particular moment with lately is the 90’s – everything from supermodels in this era to those classic coming-of-age films like Clueless and Rachel Green’s killer outfits from Friends. The aesthetics, the style – in the 90’s, they just got it so right. So, for our hottest new limited edition colour way TROPIC, we couldn’t help but take influence from the sassiest decade there was.


Supermodel glam

Kate, Naomi, Linda, Cindy – these it-girls that reigned the fashion scene throughout the 90’s era and we’re heavily influenced by both their 90’s fashion campaigns and model-off-duty looks. Kate Moss shot by Arther Elgort at a Los Angeles diner for Vogue, 1995 was one of our favourite sources of inspiration for this campaign.

90’s Classics

We had so much fun with the styling for this campaign, of course influenced by some of our favourite girls in classic 90’s films and TV. Bold colours, bucket hats, and of course a check mini skirt a la Cher. Alongside these killer outfits, these classics are home to some of our fave iconic quotes and moments which we’ll be sharing on our socials alongside the campaign!

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