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Behind the campaign: Limone

Our newest collection, Limone, is possibly our favourite limited edition colourway yet. Statement yet classic, Limone compliments your tan and is a gorgeous reminder of the fluorescent coloured lemons home to Southern Italy. Teamed with Creative Director Lucia’s recent trip to the Amalfi coast, an endless Italian summer served as perfect inspiration behind this campaign.


There’s not a lot you can’t love about Italy, the food, the landscapes, the limoncello and of course the impeccable style of Italian women. Our model and muse Yara is from Italy, the inspiration behind her styling for this campaign came from these vintage fashion editorials and images that give us all the Italian summer feels.

La Dolce Vita

One thing Italians do well is indulge in all the right things, from delicious pasta and pizza by the beach at lunch to apéretivo by the pool come sundown – treating yourself is an every-day mood and something we echo in this campaign story. Treat yourself to some limited-edition Limone swim and wear it for those perfect indulgent holiday moments you won’t forget.

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